• Bringing Oatly Soft Serve to the largest heavy metal festival in Europe

Tastes Like Heavy Metal / Oatly

Prior to bringing Oatly soft serve to Germany’s premiere heavy metal festival, the region received record rainfall and the festival grounds were turned into a treacherous mud bath. But when life gives you record rainfall and extremely dangerous conditions—and puts multiple Oatly employees at risk, calling into question the whole notion of a “brand activation” at Wacken Open Air—you make soft serve.